Our Story


Story behind the brand -

Wild Sunflower – Rooted in Soul, Blooming with Purpose

Born in the quiet rhythm of lockdown days, Wild Sunflower blossomed from the heart of eastern Odisha — in Kendrapara — as a gentle reminder that beauty and intention can still thrive in uncertain times.

We are a soulful home and lifestyle brand, inspired by the earth’s textures, handmade traditions, and the quiet joy of everyday moments. At Wild Sunflower, we believe that the spaces we live in should speak to the heart, grounding us, softening us, and reminding us of what truly matters.

What started as a small idea — to create beautiful, planet-friendly pieces — soon grew into a deeper purpose: to reconnect with nature, craft, and community. Every product we make is a quiet celebration of this balance between people and planet, aesthetics and ethics.

Wild Sunflower is not just a brand; it's a collective of hands, hearts, and heritage.
We work closely with local artisans, especially women, reviving traditional skills that have been passed down like whispers through generations. Every basket, tray, and piece of decor is a story of slow living, fair work, and shared joy.

Sustainability isn’t a trend for us — it’s how we breathe. From conscious materials to mindful packaging, we’re always finding ways to tread gently on this earth while staying rooted in warmth and quality.

So come, slow down with us.
Let’s fill our homes with meaning, texture, and care — and make everyday living a little softer, a little kinder, and a lot more inspired.

 

Story behind the name -

The name Wild Sunflower came to us like a quiet truth — gentle yet bold, rooted yet free. The sunflower has always symbolized joy, warmth, and turning toward the light, no matter what. But it was the wild part that felt most like us — untamed, earthy, and true to its own rhythm.

Our raw materials, too, come from the wild — from untouched fields and forests where grasses, palms, and other natural fibers grow freely, without force or control. We honour that wildness by preserving their natural beauty in every product we make.

And just like our materials, our customers are wild sunflowers too — seekers of beauty, but not the polished kind. They choose raw over perfect, soulful over synthetic. They embrace the idea that life doesn’t need to be curated to be meaningful. For them, and us, Wild Sunflower is not just a name — it’s a way of being.